Euphemisms Euphemisms are mild words used to camouflage disagreeable truths. The business world has developed a ravenous appetite for euphemisms. For example: Accept this special invitation. (Pay money.) Build relationships. (Get money from.) Convenience fee (Interest charge) Stock-market correction (Crash) Invest. (Gamble.) Misdeeds (Crimes) Multilevel business partners (Suckers) [Thanks to Emo Witteveen]